Tony Passey
Marketing // Strategy // Campaigns // Analytics
Tony Passey is a marketing professor at the University of Utah and a seasoned business leader with over 25 years of experience building and scaling companies. He specializes in helping organizations design high-performing marketing systems that drive measurable growth.
At the University of Utah, Tony teaches digital marketing, analytics, and entrepreneurial marketing in both the MBA and Masters of Business Creation (MBC) programs. His teaching is deeply rooted in real-world application—students don’t just learn theory, they execute campaigns, analyze performance data, and solve real business challenges. He also works with established business owners through the Goldman Sachs 10,000 Small Businesses Program, helping them refine strategy and accelerate growth.
Alongside his academic career, Tony has spent more than two decades launching and leading companies across industries including marketing services, e-commerce, recruiting, manufacturing, and service businesses. His success comes from a unique ability to combine strategic marketing insight with disciplined execution—building teams, developing scalable customer acquisition channels, and leveraging data to continuously improve performance.
Tony’s expertise centers on modern marketing systems: SEO, paid media, conversion optimization, and analytics. He is particularly known for helping businesses move beyond guesswork by implementing structured, trackable marketing strategies that produce consistent leads and revenue.
His work has been recognized with multiple business awards, including honors in Utah’s fastest-growing companies and top CEO recognitions in the technology sector.
Whether working with students or consulting with businesses, Tony brings a practical, results-driven approach to marketing—focused on what actually works in today’s digital landscape.